Ramadan is more than just a month of fasting; it’s a time of reflection, generosity, and deep cultural significance. For brands, it represents a unique opportunity to connect with audiences on an emotional level. Every year, companies roll out creative campaigns that blend tradition with modern storytelling, aiming to resonate with millions observing the holy month.
In this analysis, we’ll break down some of the most impactful Ramadan 2025 Ads, exploring the themes, strategies, and emotional triggers that made them stand out. From heartwarming narratives to purpose-driven messages, we’ll uncover how brands leverage the spirit of Ramadan to build stronger connections with their consumers.
The Power of Ramadan 2025 Advertising: A Deep Dive into Campaigns
Beyond the visuals and storytelling, Ramadan ads often tap into universal themes like family, community, and giving back. Successful campaigns don’t just sell products; they create memorable experiences that foster brand loyalty. In 2025, we see brands pushing creative boundaries even further, incorporating digital innovation, influencer collaborations, and purpose-driven messaging to engage consumers in meaningful ways.
1- B.Laban – Owning Success with a Unique Apology
Views: 29.3M
Likes: 214K
B.Laban kicked off the Ramadan 2025 ad season with a bold and unconventional campaign featuring Akram Hosny as the brand’s ambassador. Instead of following the usual emotional themes of family gatherings and nostalgia, the ad took a different route—an ironic apology for the brand’s own success.
The ad cleverly addressed common criticisms, such as long queues, the generous use of sugar in their desserts, and their unconventional product names. With emotional background music, these so-called “weaknesses” were gradually reframed as proof of the brand’s strong identity and impact. The message was clear: B.Laban has set the standard in its industry, and that success comes with challenges. The ad closed with the powerful line, “ب لبن احنا أسفين عشان في الحلو جامدين” (B.Laban, we’re sorry for being so good at desserts).
By steering away from traditional Ramadan ads tropes, this campaign stood out immediately. It focused on celebrating the brand’s journey rather than sentimental storytelling, making it one of the most distinctive ads of the season.
2- ElAraby Group – A Dual Celebration for Ramadan and Mother’s Day
Views: 29M
Likes: 214K
ElAraby Group took an unconventional approach this year, cleverly combining two major occasions—Ramadan and Mother’s Day—into a single campaign. By doing so, the brand maximized its reach and emotional impact, effectively hitting two birds with one stone.
The ad featured a lineup of popular social media influencers, blending digital culture with traditional TV advertising. With stunning visuals and a catchy song, the campaign stood out as a fresh take on Ramadan marketing. Instead of solely focusing on family gatherings or nostalgia, it celebrated mothers while maintaining the festive spirit of Ramadan.
This strategic move not only made the ad more memorable but also allowed ElAraby Group to engage with a wider audience across multiple platforms.
3-Wadi Degla – 20 Years of Friendship and Memories
Views: 35M
Likes: 100k
Wadi Degla celebrated its 20th anniversary with a heartwarming Ramadan ad featuring the beloved star Maged El Kedwany. Instead of focusing on traditional family gatherings, the campaign highlighted friendship, shared memories, and the joy of celebrating each other.
The ad followed Kedwany as he spent the day chasing his friend to celebrate his birthday, creating a fun and emotional narrative about cherishing friendships. Backed by a catchy song that quickly went viral on social media, the campaign struck a balance between nostalgia and lighthearted joy, making it both engaging and memorable.
By shifting the focus from family to friendships while maintaining Ramadan’s spirit of togetherness, Wadi Degla successfully stood out among this year’s campaigns.
4- Orange – Rekindling Connections with “اتكلم كل يوم يومين”
Viwes: 66M
likes: 450K
Returning to the traditional Ramadan ad themes, Orange launched its campaign “اتكلم كل يوم يومين”, emphasizing the importance of reconnecting with loved ones. The ad beautifully captured real-life situations where relationships had grown distant—whether due to work stress, friendship struggles, or long trips abroad.
Through emotional storytelling, Orange highlighted how small efforts, like a simple phone call, can bring people back together. The campaign focused on cherishing valuable moments with family and friends, reinforcing the message that Ramadan is a time for rekindling bonds and appreciating the people who matter most.
With its relatable narrative and heartfelt execution, Orange successfully delivered a sentimental yet powerful ad that resonated deeply with audiences.
5- Lamat Zaman – Reviving Nostalgia
views: 340k
likes: 10k
Lamat Zaman took a groundbreaking approach this Ramadan, becoming the first ad of its kind to use AI as the main production method. The campaign aimed to bring back the golden days by digitally recreating beloved actors and actresses who left an unforgettable mark on the screen. Icons like Faten Hamama, Samir Ghanem, Dalal Abdel Aziz, Ragaa El Gedawy, Alaa Wali El Din, and many more were brought back to life, evoking deep nostalgia.
Seeing these legendary figures once again stirred bittersweet emotions, reminding audiences of the warmth and joy they once brought. The ad didn’t just celebrate Ramadan—it honored the timeless memories these stars left behind, making it one of the most emotional and talked-about campaigns of the year.
Create Your Next Ramadan Ads Campaign With Chapters Digital Solutions
Ramadan 2025 saw a diverse range of advertising strategies, from nostalgic AI-driven campaigns to unconventional brand storytelling. While some brands embraced tradition, others took bold risks to stand out. This variety highlights the power of creative marketing in capturing audience emotions and driving engagement.
To craft a campaign that truly stands out, partnering with a leading digital marketing agency in Egypt like Chapters Digital Solutions can make all the difference. With expert strategies tailored for Ramadan, we can help your brand connect with the right audience and maximize impact during this key season.
