Digital marketing is when companies use computers, phones, and other devices to promote their products. This includes online ads, videos, social media posts, and search engine ads. It’s like advertising on the internet. Traditional marketing, like magazine ads and billboards, is different from digital marketing. 

Digital marketing, also known as online marketing, involves promoting brands to reach potential customers through the Internet and digital communication methods. This includes email, social media, web-based ads, as well as text and multimedia messages used for marketing purposes.

What is the importance of digital marketing? 

All kinds of marketing can make your business do well. But digital marketing is more and more. Online marketing is important because it’s easy to reach people.

You can use digital marketing methods like social media and text messages to talk to your target customers. And it doesn’t cost a lot to start digital marketing, which is good for small businesses.

What are the strategies of digital marketing?

The strategies of digital marketing is a plan for how your company will be seen on the internet using different online methods. The aim is to make more people from your target group notice you online and want to buy from you.

There are 7 strategies of digital marketing: 

1-Search engine optimization (SEO):

 is about making your website better so it shows up higher in search results when people look for things related to your business. The goal is to rank well for keywords related to what you do. There are different types of SEO:

1. Local SEO: This helps you show up in searches for local businesses.

2. Technical SEO: This improves how your website works behind the scenes so it ranks better.

3. E-commerce SEO: It’s about making your online store appear in search results when people look to buy things.

4. Enterprise SEO: This is for big companies and focuses on ranking for competitive search terms.

SEO is all about getting more of the right people to visit your website those who are actively looking for what you offer.

2-Pay-per-click (PPC) advertising: 

is a way to advertise online where you pay each time someone clicks on your ad. 

Here’s how it works: You choose specific keywords related to your business, and when someone searches for those keywords, your ad may appear at the top of the search results. If someone clicks on your ad, you pay for that click.

PPC ads are great for reaching people who are ready to buy because they appear when someone is actively searching for what you offer. These ads usually lead to a page where users can take action, like buying a product or signing up for emails.

There are different types of PPC ads you can use, including ones that show up in search results, on websites, and on social media platforms.

3-Content marketing:

 Content marketing is when your business creates helpful content to connect with people. This content can be things like videos, blogs, or graphics that answer questions users have.

For example, if you sell skiing and snowboarding gear, you might write an article about what beginners need for their first time on the slopes. You could also write about how to take care of a snowboard or what accessories can make skiing better.

Content marketing aims to give useful information to your target audience, get more people to visit your site, and make more sales. It also involves making sure your content shows up well in search results.

4-Email marketing

It is a way of marketing using emails to keep in touch with customers. It’s from the strategies of digital marketing  It helps to keep existing customers happy and encourages new ones to buy from you. 

The idea is to ensure people remember your brand when they want to buy something. Email marketing aims to stay in people’s minds by sending them useful information and special offers.

5-Social media marketing

It is about making people aware of your brand and getting them to buy from you. It involves using platforms like Facebook, Instagram, Pinterest, and LinkedIn.

You can do this by posting things about your company on social media for free. But you can also pay to put ads on social media to reach even more people.

6-Video marketing

It plays an important role in the strategies of digital marketing that help your company reach more people, make more money, and grow. Like content marketing, it’s about making helpful videos for your target audience.

There are different types of marketing videos, like how-to guides, announcements, behind-the-scenes looks, and event coverage.

Whatever type of video you make, the goal is to make more people aware of your brand. Just like with social media, email, and content marketing, this can lead to more sales later on.

7-Account-based marketing (ABM):

It is a smart way to market to businesses you know would be a good match for your company. It’s a strategy from the strategies of digital marketing used for selling to other businesses (B2B). 

With ABM, your sales and marketing teams team up to focus on specific businesses. They create personalized marketing materials to try to turn those businesses into customers.

Grow Your Business with Chapters: Let’s Grow Together!

Chapters is a digital marketing company in egypt that affords all these strategies through its hard work.

It offers a range of strategies to help businesses thrive online. From improving search engine rankings to connecting with customers through social media, email, and engaging content, there’s a strategy for every goal. 

By understanding and using these tools effectively, businesses can grow their online presence, connect with their audience, and achieve success in the digital world, Take the first step towards digital success with Chapters. 

Let’s work together to bring your business to new heights in the digital world. Contact us now to get started!